From uptown to downtown, Hollywood to the hood, O'Neal McKnight
brings the party to the people. His music transcends age, race,
genre, and time. Check Your Coat, O'Neal's debut single, is a
throwback to the feel-good energy of the past and a window into the
sound of the future. With the help of production team, Cass &
Dubs (DJ Cassidy and Dub-L), O'Neal has created a true sound of his
own.
Having grown up listening to a breadth of music including R&B,
New Wave, and Hip Hop, O'Neal's tracks defy category both lyrically
and musically. These unique influences shine through in Check Your
Coat and O'Neal's upcoming debut album, Prom: 2088. "The prom is a
party," O'Neal explains. "It's a time to dance, reminisce, and look
ahead. The prom is a celebration of where you've been and where
you're going and that's exactly what my music represents - the
journey and magic of past, present, and future."
O'Neal's journey began in Lynchburg, South Carolina where he spent
his youth wowing friends and family with jaw-dropping dance moves
and eye-popping outfits. Always the center of attention, the young
performer attracted crowds wherever he went, earning a well-known
reputation around town. There wasn’t a single school or
neighborhood talent contest that O'Neal didn’t win. Knowing that he
was destined to touch people through song and dance, O'Neal, who
grew up in a mobile home, dreamed of bigger and better things.
Eventually, he saved enough money for a bus ride, leaving Lynchburg
for New York City.
A young man lost in the city that never sleeps, O'Neal had no idea
that his flair for fashion would eventually lead him to become one
of the most sought after celebrity stylists. After working various
odd jobs in the entertainment world, O'Neal had a chance encounter
styling a photo shoot. He soon ascended to the top of the industry,
styling ad campaigns, music videos, films, and personal wardrobes
for an elite roster of clients including Diddy, Usher, Snoop Dogg,
Russell Simmons, Penelope Cruz, Jessica Alba, and Robin Thicke.
Through styling the hottest names in the industry, O’Neal met DJ
Cassidy and soon thereafter, Dub-L, in 2005. By that time,
superstar spinner, DJ Cassidy, had already spun his way to the top
as the premiere DJ in the entertainment and nightlife world, DJing
every A-List celebrity event and nightclub around the globe. From
New York to Los Angeles, London to Tokyo, St. Barths to St. Tropez,
Cassidy’s eclectic client roster reads like a who’s who of the
entertainment world including some of the biggest names in music,
fashion, film, television, and nightlife. Cassidy has DJed every
party thrown by Diddy, Jay-Z, and Jennifer Lopez since he was
eighteen years old and has traveled to Las Vegas with Kanye West,
Dubai with Naomi Campbell, and even Africa with Oprah Winfrey just
to name a few.
Dub-L emerged from the indie music scene as one of the most
promising triple threats around, producing, rapping, and DJing,
while spawning the careers of many underground legends like Aesop
Rock & The Controls. After a number of critically acclaimed
solo album releases, Dub-L soon became well-known for his
party-hard, rock-star, downtown energy, his eclectic DJ sets, and
most significantly, his outrageous rap style and live
instrumentation, both featured on Prom: 2008. Together, O’Neal,
Cassidy, and Dubs crafted a futuristic sound of vintage energy and
spirit, all-inclusive, ego-free, feel-good music.
O'Neal's music has gained significant exposure in film, television,
fashion, and print media. In early 2007, HBO featured O'Neal's
song, She Said, in its hit film, Life Support, produced by Jamie
Foxx and starring Queen Latifah. Later that year, Conde Nast used
O'Neal's entire catalogue of songs as the soundtrack to its
primetime CBS Fashion Rocks special. His single, Check Your Coat,
was the theme song for the show. In January of 2008, Miss America
Live! followed suit, licensing Check Your Coat for its theme as
well as many of O'Neal's other songs for the annual pageant.
Publications including Rolling Stone, King, New York Post, In
Touch, OK! Magazine, LTD, and Hamptons Style have all covered
O'Neal and his music. The music video for Check Your Coat, directed
by Lil X, features a “remake” of the classic film, Back To The
Future, complete with cameos from Christopher Lloyd as Doc Brown
and the Delorean time machine. The video is currently taking over
the airwaves on MTV, BET, and VH1.
Whatever the medium, O'Neal's spirit of timeless energy shines
through everything he creates. "To me, life is not about the
destination; it's about the journey. When you stop dreaming, you
stop living. That's what I want my music to bring out in people -
the beauty of the journey and the magic of the dream." So, Check
Your Coat…the party's just begun.